OptiSigns Alternative: The Affordable Way to Manage Digital Signage

OptiSign is just like Yodeck and Screencloud one of the better-known digital signage software out there, and honestly for a good reason.

It scores 4.8/5 on Capterra from 4,400+ reviews, and 4.7/5 on G2 from 3,300+ reviews. That level of feedback says a lot.

People often praise it for being easy to use. Many also say it’s simple to get started, flexible to customise, and backed by helpful support.

But it also has common challenges.

Some users mention there’s a learning curve. Others find slideshow management a bit tricky. A few small businesses feel the pricing is high. There are also comments about limited templates and some navigation or file management issues.

If it’s working well for you, that’s a good place to be, there’s no need to change anything. If not, it’s worth looking at why, and whether alternatives like Bizplay could be a better fit.

Comparing multiple platforms? See our full digital signage software comparison.

Where OptiSigns works well

Before anything else, it’s worth being specific about what OptiSigns does well, because it genuinely does a lot of things well.

It’s a flexible platform that can handle a wide mix of use cases, from simple info screens to dashboards, social feeds, and promotional content. That makes it a solid all-round option if you want everything in one place.

It also offers a lot of extra capabilities beyond basic signage, like kiosk mode, QR-based experiences, and even sensor or trigger-based setups for more interactive screens. For teams that want to build more dynamic or “smart” displays, that can be a big plus.

On top of that, it connects with a wide range of other tools, which makes it easier to pull in content from systems you’re already using.

Overall, OptiSigns works well when you want a feature-rich, highly flexible platform with plenty of options for building more advanced setups. But because it’s so advanced, it can come with a steeper learning curve, especially for users who just want to get screens up and running quickly. And honestly, most teams don’t actually need that level of complexity for everyday digital signage use cases. So, if you're considering switching, here are a few key factors to keep in mind.

What to look for in an Optisigns Alternative

Experiencing any of these pain points? Use this to figure out what to look for in a better alternative and what really matters for your situation.

Of course, the best alternative for your organization depends on your setup and the friction you might be experiencing. Like, if setup feels too complex, choose something easier to use with direct support from the team to quickly solve any issues.

Why Bizplay is a good alternative

Bizplay is a fully cloud-based digital signage platform with over 14 years of experience. It’s built for organizations that want professional signage without the hardware complexity or the steeper learning curve that can come with more feature-heavy platforms like OptiSigns.

As a smaller team, we keep things personal. If you ever need help with setup or getting started, we’re happy to jump in and guide you directly.

This isn’t about one being better overall, it’s about when Bizplay is simply the better fit.

100% browser based, no hardware decision at any screen

Bizplay runs entirely in a web browser. There’s no media player to buy, no branded device to order, and no extra setup or configuration. Any screen that can open a browser is ready to use, whether it’s a Smart TV, monitor, commercial display, or tablet.

This also helps keep upfront costs down, especially if you’re already using media players. Bizplay is compatible with almost all existing hardware, so you can usually work with what you already have.

Simple enough for any team, and stays simple at scale

Bizplay is made for non-technical users. The drag-and-drop editor, scheduling, and channel management stay simple whether you’re working with one screen or hundreds. There’s no steep learning curve, no complex setup, and no need to dig through help articles just to get started.

For teams where signage is handled by marketing, internal comms, or office staff instead of IT, this isn’t a small detail, it’s often what decides whether the tool actually gets used or ignored. As one of our users put it:

We are very happy with Bizplay. It is very simple and reliable for everyone. Over the years, we have started using Bizplay in more and more places in the park because it allows us to communicate very effectively and location-specifically to all target groups.

Charles Dumay

Systems and Network Engineer, Walibi Holland

Transparent pricing, with volume discounts from 5 screens

Bizplay offers predictable pricing with volume discounts starting at just 5 screens. Unlike OptiSigns Enterprise, which has a 25-screen minimum, Bizplay is designed to stay accessible for both smaller setups and larger rollouts.

OptiSigns Enterprise includes a broad set of enterprise features and services, but many teams don’t actually need that level of overhead. Bizplay delivers a similar core capability set, including the ability to build a custom digital signage system, but at a much more affordable total cost.

Where Bizplay stands out is the level of support. You get direct, hands-on help from the people who actually build the platform, so when you need advice or run into something, you’re speaking to someone who knows the system inside out, not a layered support structure.

Here's how the annual software costs compare:

At 25 screens, Bizplay costs approximately 70% less than OptiSigns Enterprise. At 50 screens, the difference grows to roughly 73%, while still providing the core digital signage capabilities most organizations need.

Based on publicly available pricing as of May 2026. Does not include hardware costs.

See exactly what your screen count would cost on our pricing page.

Direct support from the people who built it

When you need help with Bizplay, you reach the team directly, including the developers who built the platform. No ticket queues, no automated first responses, no escalation wait times. For organisations where screens are part of daily operations, this matters. Particularly during setup and whenever something needs resolving quickly.

Built for European and international organisations

Bizplay is built in the Netherlands with GDPR compliance in mind from the ground up, making it a strong fit for organisations that care about data privacy and European regulations.

Bizplay supports Dutch, English, French, German, Japanese, Norwegian, Portuguese, and Spanish. With centralised multi-location controls and a consistent interface across all screen counts, it is designed specifically for the kind of European and international organisations.

How to Get Started With Bizplay

Switching to Bizplay does not require replacing any hardware. Because it is browser-based, your existing screens can be running Bizplay content within minutes of signing up.

1. Start your 14 day free trial (no credit card required)

2. Connect your screen(s) using any device with a webbrowser

3. Create your content in the page designer

4. Drag-and-drop your designs in a playlist

5. Drag-and-drop your playlist(s) in a channel

6. Publish and go. Content reaches your screen in real-time

You can run Bizplay alongside your existing OptiSigns setup during the trial to compare directly before making any commitment.

Final takeaway

When comparing the two, OptiSigns is a mature, feature-rich platform designed for organisations that need deep configurability, extensive integrations, and complex enterprise workflows.

Bizplay is also a mature platform, built with the same focus on reliability and scalability, but with a more streamlined approach. It combines a broad feature set with simplicity, fast onboarding, and lower operational overhead, making it easier for teams to get started and manage screens without heavy technical involvement.

From a cost perspective, Bizplay is significantly more affordable at scale, especially for organisations that want strong functionality without paying for unused enterprise complexity.

Both platforms are capable and production-ready. The right choice depends less on raw capability and more on how much complexity your team actually needs in day-to-day operations.